ABOUT

I was approached to create artwork for a South African Canoe and Kayaking site in total contrast to it's previous bright neon purple look-and-feel. The brief was for a calm, artful representation of the poetic nature of paddling. The goal is for the website to feel as though one was looking at art rather than through a sports photography lens. However all the details and specifics of each sport needed to stay intact. The artwork started out as hand illustration - often in a mirror - that I digitised after. Lovely to research, a lovely company to work with and a very happy customer. I thoroughly enjoyed this.