Nicolás López Bravo Senior Art Director

ABOUT

With IKEA’s superstores located on the outskirts of the city, a trip there becomes a long journey that takes time and effort. By leveraging Google Maps timeline, Memac Ogilvy Dubai saw an opportunity to reward IKEA’s loyal customers who made the trip regardless. Turning a trip barrier into a strength, the agency created an activation that converts time spent to make a trip to IKEA stores into a currency that allows people to buy IKEA products, which resulted in a 30% increase in store footfall.

MADEIT CREDITS

  • Al Futtaim IKEAClient
  • Amin SoltaniHead of Production
  • Armela AtunProduction Assistant
  • Binita ChowdhuryPR and Communications Specialist
  • Dona VaasAdministration and Accounts
  • Fati BilalEditor
  • Hadi BalloutClient Team Leader
  • Juggi RamakrishnanChief Creative Officer
  • Madhup AgarwalExecutive Producer
  • Miraj MohamedDirector of Photography
  • Noha GheithRegional Digital Marketing Specialist
  • Preeti Hothi-RamakrishnanBusiness Director
  • Sara AbdullahProduction Assistant
  • Shaharbano ZaidiProducer
  • Youssef GadallahGroup Creative Director
  • Fernando MonteroCopywriter
  • Nicolás López BravoArt Director
  • Carla KlumpenaarGM Marketing, Communication & Interior Design
  • Rajaa ChamiHead of Production
  • Ann VaasJunior Producer
  • Alaa NourAccount Manager
  • D&AD
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