ABOUT

Brief - Create a 25 second ident and fill it with your creative interpretation of the true power of cinema. You will need to visualise emotion, literally showing how film feels.

Response - Two struggling romantics caught between a brewing thunder storm and a sunlit vista. The vista represents the cinema screen and its ability to bring an audience into an alternate reality. The anonymous silhouettes of the two characters mirror the forward-facing audience inside a cinema, while the characters’ ephemeral union indicates how an audience can be brought together and captivated by the magic of film.

-Special thanks-

Maya rig
Fin Crowther

Music
Davide Di Mare
Filippo Iacobelli