ABOUT

BRIEF OBJECTIVES
The task was to create a new limited-life collection to celebrate motherhood, with a contemporary feel that evokes the femininity of florals and womenhood. Bold colours for a modern twist with an edge to empowerment. Making sure that the colours used in the concept link to the colour palette and additional brand SKUs.

ROLE IN PROJECT
Concept moodboards, conceptual digital design, typography development, art direction
and 3D marketing visuals for activation.