ABOUT

BRIEF OBJECTIVES
To redesign the packaging for the 2026 relaunch of the My Retreat home fragrance range, which will be rebranded as Mood. My Retreat is Avon’s essential oils-led home fragrance collection and is currently positioned as a core range in terms of quality and price point. The restaged My Retreat will be elevated into a premium, spa and wellness-inspired range, featuring blended essential oils and designed to support future expansion into additional wellbeing products. The new packaging and component deco will follow Avon's new BVI structure, including brand fonts and style guides.

ROLE IN PROJECT
Conceptual design, art direction, overseeing and sign off of all print specifications, including board selection, to meet both creative and commercial requirements.

CREATIVE DEVELOPMENT
Each mood-inspired pillar was given a distinct identity through soft pastel tones and a signature oil droplet icon, subtly referencing the essential oil fragrances.
To enhance the premium, natural feel of the range, I selected an uncoated board and incorporated debossed icons and floating text, adding depth and tactility to elevate the brand.
The use of varied pillar colours and icons also creates a flexible system, allowing the range to expand seamlessly while maintaining a clear and consistent structure.