Nicky was the first creative woman to become Chair of a UK marketing agency, that being multi award-winning MRM//McCann in London. Creatively recognised across nearly all the major shows, Nicky thinks she's probably worked across every media and sector - but direct and digital are where her heart lies. She's been writing professionally for 30 years and despite running a huge operation, she also keeps her hand in writing and ideating as often as she can. She is a fierce champion of the customer and believes insight is all. She is also hugely passionate about effectiveness - it's only great work if it works. Nicky says that the campaign of her career is the one we're all living right now, the campaign for equality. Nicky has been listed as one of this year's Financial Times HERoes in business.