Nicky was the first creative woman to become Chair of a UK marketing agency, that being multi award-winning MRM London. Creatively recognised across nearly all the major shows, Nicky thinks she's probably worked across every media and sector - but direct and digital are where her heart lies. She's been writing professionally for 30 years and despite running a huge operation, she also keeps her hand in writing and ideating as often as she can. She is a fierce champion of the customer and believes insight is all. She is also hugely passionate about effectiveness - it's only great work if it works. Nicky says that the campaign of her career is the one we're all living right now, the campaign for equality.