ABOUT

Expanding on global creative for the Australian market, adapting campaign competition idea to increase awareness of Fresh Foam Zante shoes nationally. This included various state's station take-overs with banners, rail posters, stair graphics, floor and hanging decals along with supporting online content, in-store shoes displays and other POS items.

This created more awareness of the brand and increased sales or the new line. It widened our reach and we were inundated with entries for the supporting competition. Social media following and increased social engagement has continued to grow the brand nationally.