ABOUT

Creamfields 2020 wasn't going to be an ordinary year - online event only, but that brought new opportunities. Festival lovers partied to their favourite acts across the weekend with live stream events and classic event merchandise made available to make it feel like they really were there.

We took the idea of the COVID-19 traffic light system to create neon red, amber and green colourways, and played on the "stay home, stay safe" messaging with a strong repeated 'House Party Edition' tag line.

The concept and execution for merchandise was so well-received that it was used across all event marketing and branding which provided a great tie-in to the merch.