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Precor make fitness equipment and sell to gyms in hotels, universities, local authorities in most countries around the world. The client wanted a set of case studies designed specifically to help them sell to the hospitality sector. I designed a set of four, six page fold-out sheets, and art directed the photography at hotel gyms around the country. The four case study sheets were housed in a specially designed folder with silver foil blocked logo on 350gsm Mirri board with magnetic closure to the front cover to give a luxury, upmarket feel.
The client was delighted with the premium quality feel of the finished literature.