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An animation, featuring the voice of Matt Horne, and website made for the RSPCA's puppy buying awareness campaign. The animation keeps the tone light without skirting over the serious issues. The website allows you to delve deeper into the content, finding out more in-depth information and advice.

Pixel Awards (Peoples Champ) - Animation
Silver The Lovie Awards - Public Service & Activism
Finalist - The Blades 2011 - Not For Profit Advertising
Interactive Media Awards 2011 - Best In Class (Pets)
Interactive Media Awards 2011 - Best In Class (Advocacy)
IAC Awards 2011 - Outstanding Website