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Whether it’s the enormous turkey that takes pride of place or a steaming bowl of roast spuds, festive food deserves the best we’ve got to offer. After all, we love to experiment during the rest of the year – so why should Christmas be any different?

For Lurpak’s Christmas campaign we encouraged food lovers across the UK to make Christmas like they’ve never made it before, creating something that really does stand out from the crowd.

We created a bold call to arms video to get our audience motivated and shared traditional recipes with unique twists to give them a little inspiration. Working with foodie influencers we challenged them and their audience to turn tradition into triumph and create something new, rewarding those who did with some Lurpak treats.