ABOUT

To launch the new Always Night we were tasked with creating a series of global Facebook posts as part of the social global hub in London. The 60% larger back offers maximum protection, allowing women to sleep comfortably without the fear of leaks.

Knowing that everyone sleeps differently, and sometimes in very unique positions, we created a series of light-hearted, sharable posts highlighting that fact.

This campaign was launched across several global markets including the UK and US and was later adapted for instore as point of sale creative.

Role: Art director through entire process from originating the idea through to production of final creative.