Nick Bygraves
Freelance Integrated Creative/Art Director
ABOUT
To launch the new Always Night we were tasked with creating a series of global Facebook posts as part of the social global hub in London. The 60% larger back offers maximum protection, allowing women to sleep comfortably without the fear of leaks.
Knowing that everyone sleeps differently, and sometimes in very unique positions, we created a series of light-hearted, sharable posts highlighting that fact.
This campaign was launched across several global markets including the UK and US and was later adapted for instore as point of sale creative.
Role: Art director through entire process from originating the idea through to production of final creative.
Back to Always Night project
Richard Wadey
Photographer
United Kingdom
Matej Procházka
Designer, Atelier Prochazka Design
Czech Republic