ABOUT

SouthWest Trains requested a campaign that used the 2FOR1 promotion to drive ticket sales throughout the year. Using our learnings from the 'Catch the Summer Fever' campaign - that a short snappy tagline polled well and stuck in the minds of customers - and the fact that the offer was huge - 'Anybody with a SouthWest Trains ticket can gain access to over 180 activities within London', our 2FOR1 campaign's 'BIG IDEA' was 'ACCESS ALL AREAS', backed up with a visually striking lanyard pass which could be easily adapted for all media channels and change colour seasonally. SouthWest Trains again extended their media spend to include a radio ad on the back of the ACCESS ALL AREAS idea and it performed so well it is still an ongoing campaign.