Nick started his advertising career with DMB&B London in 1982.
In 1984 he moved on to Havas Dentsu H.C.K. where he worked on brands such as Nationwide, Mars and Fiat before joining DDB London in 1987 and making VW Golf 'Changes' and 'Casino' - two of the most recalled car adverts of all time.
Nick then relocated to DDB Japan to manage the Tokyo office and build a marketing partnership for Volkswagen Japan and Volkswagen Asia Pacific.
In 1996, Nick returned home to DDB London to become Worldwide Business Director for Volkswagen working directly into Volkswagen AG. In 2004 Nick became Snr. Vice President of DDB Europe, responsible for all multi-national clients across Europe before being promoted to Chief Operating Officer and then Chief Client Officer of DDB UK.
Nick is obsessed by the opportunity to build a behaviour change agency from scratch with partners and people that are as passionate and dedicated to delivering this as he is.