ABOUT

This campaign was to promote Sainsbury’s homeware products throughout Spring 2019.
The concept was to breathe more life into everyday home items, and the tag-line ‘bye-bye boring’ was used to reflect this.

Part of the brief was to lay out a series for adverts to be published in lifestyle magazines such as Homes & Gardens, Living etc. and Ideal Homes.

Beyond national press coverage, the campaign was used in-store and on the high street.