ABOUT

Concept:
To create a short social media film for the product that bridged the repositioning of the brand. This meant we couldn't use existing branding or the new, as yet finalised new branding and visuals. To create a film that combines the product's ease of application with its ingredients and repositioning as a more luxurious product.

Execution:
To do this I developed a fast-paced film concept that included slow-mo elements. Fast, fun, dynamic shots of the model and the application process were juxtaposed with slow, close-ups to add a feeling of luxuriousness to the product.

Results: Developed, shot and edited in super-quick time the client was extremely happy with the results.