ABOUT

The brief To create a high impact unit that demonstrated the former world number 1 Serena William’s timeline. This would be sold to Nike or a number of brands that were sponsors of the tennis superstar.

The solution Our solution was to produce a right hand gate fold to be inserted into United Airlines Hemisphere magazine, to run ahead of the US Open. I wanted to produce something dynamic which would represent not only Serena’s dedication to the sport but her afilliation to Nike as well.