ABOUT

The brief: To produce a high impact execution to run in addition to their standard advertorials.

The solution: Our solution was to create a high impact 4 page piece of advertising which was capable of making the target audience relate to the problem. Every body hates searching for WiFi hotspots, so using circles punched out of the 2nd page we were able to create a scenario where the problem faced was recreated. The second spread would then show the whole city scape with the inconvenient hotspots being used to complete the image and reveal HP’s solution.