ABOUT

Reporting directly to the Head of Marketing at Harvey Water Softeners, the creative teams were tasked with proactive projects, encouraging everyone to collaborate on any new ideas they have to engage with potential customers.

One such idea was to compare your household appliances to clothes, labeling them in the same way as to what they are made of: 100% cotton, polyester etc. In this case though we played on the fact that ‘the home’ has softened water and so the appliances would not be suffering from limescale build-up. Hence 100% TAP.

This concept required photography, retouching, copy writing and design. It was to be used across multiple channels to maximise its reach in conjunction with the company’s existing marketing plan.

It first appeared as social posts across facebook and instagram; the success it saw encouraged us to push out leaflets to the retail area. Eventually off the back of excellent responses it was used as a full page display ad in Surrey based magazines.