About me
I'm Nic — a freelance Senior Art Director and Creative Director, based in Sheffield, South Yorkshire, working with agencies who value strong ideas, culturally relevant thinking and an eye for detail, tone and style. And I really think I would be a great fit to help out with your amazing clients and briefs.
I'm driven by work that starts with real human insight and ends with something people actually want to engage with. Big ideas, intelligently expressed. Stories that travel across platforms. Creative that connects, not just decorates.
I bring 18+ years' experience working in and alongside integrated agencies, delivering campaigns across automotive, fashion, FMCG, financial services, education, lifestyle and utilities. My work spans brand campaigns, events and activations, experiences, PR-led ideas, social thinking and style-setting, from first thought through to execution.
In short, this is where I add value:
- I'm strong at cracking the brief and setting the creative direction
- I bring ideas to life with clarity, taste and purpose
- I'm efficient, experienced and pragmatic. I know how to get great work made without unnecessary noise.
I work solo or in partnership, and regularly collaborate with a small, trusted group of excellent copywriters and creatives when a project calls for it.
Outside of agency life, I co-found and run The In Good, a Sheffield-based community and events platform for women, rooted in connection, conversation and the joy of well-considered experiences. It's a passion project that keeps my cultural antennae sharp and my thinking human.
Skills
Art Direction, Brand Stategy, Copywriting, Creative Direction
Sector Experience
Education, Event Organisers / Management, Exhibitions, Fashion, Film (Feature), Finance, FMCG, Gambling, Healthcare, Lifestyle, Live Entertainment, Print, Social Network / Community, Sports, Utilities