About me
Rocket Fuel is a real-time targeting company that transforms digital media buys into optimization engines, driving campaign results from awareness to sales. Our technology combines all data-driven targeting techniques, from behavioral to contextual, into one comprehensive solution that automatically adapts decision-making in real time to achieve both brand and performance goals. Over 400 of the world's leading brands run on Rocket Fuel across display, mobile, video and social media.
Rocket Fuel was founded by veterans from Yahoo!, DoubleClick, Epiphany, and salesforce to make marketing easier and more effective for advertisers, help publishers get the most value out of their inventory, and give consumers a personalized and relevant online experience