ABOUT

RaceCap is a Swiss crypto payments platform for businesses. The goal was to redesign their marketing landing page to clearly communicate a complex multi-product offer — on-ramping, off-ramping, merchant checkout, and mass payouts.

We restructured the page around use cases instead of features, so each visitor segment finds their fit immediately. Visual direction: dark fintech aesthetic, Reddit Sans, red accents — credible without looking like a generic crypto startup.