ABOUT

Secured exclusive health coverage in Sun Online following a PR collaboration with Katherine Selby (PR Workshop). We built the feature around a compelling human story – how a chance encounter helped transform baby Alfie’s eczema – and supported it with genuine trade testimonials reinforcing Skin:Genius as a must-have solution, not just another beauty product.Secured exclusive health coverage in The Sun Online following a strong PR collaboration with Katherine Selby (PR Workshop).
We built the feature around a compelling human story – how a chance encounter helped transform baby Alfie’s eczema – and supported it with genuine trade testimonials reinforcing Skin:Genius as a must-have solution, not just another beauty product.
A great example of strategic storytelling, sharp positioning and getting the right story in front of the right audience.