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Age UK offers services covering health and wellbeing, finance, poverty, loneliness, exercise and social care. Central to the charity is their advice line, providing expert advice and directing people to the most appropriate support and services.

We needed to breakdown convenient assumptions about older people, exposing the challenges they face and raise awareness of the Age UK Advice Line.


Support then shatter convenient assumptions
We launched the campaign with a 60-second film called “If only you knew” with stories inspired by real calls to the advice line, supported by a series of films tackling each individual story/ challenge.