ABOUT

The Challenge

We were approached by the innovative team at VisuaLearning to create a brand identity and unique tone of voice to communicate an exciting new future direction for education. Their start-up business platform utilises mixed, augmented and virtual reality technologies to deliver Science, Technology, Engineering, Arts and Maths (STEAM) subjects in an integrated way. Their passion and ambition was to inspire the imagination, enabling students to learn, absorb, retain and recall complex information via these new digital immersive technologies. We were briefed to capture this new experiential learning in a fun, engaging and creative way to communicate this advanced new offer to the education sector, parents, technology partners – and potential students.

Our Solution

We created a design framework that linked the immersive technologies with the 5 key STEAM subjects in a fully animated & kinetic visual identity by literally connecting the dots. This created a dynamic brand language, with a contemporary digital friendly colour palette, that allowed is to communicate the many complex and advanced aspects of the education delivery programme and methodology.

“From the outset the team at Neujuice worked in close partnership with us, consultative and strategic in their thinking and approach. We are delighted with the work that they have produced, developing our brand identity, website and associated communications.”

Brenda New
Founder and Director
VisuaLearning