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The Challenge

We worked with web development partners Peripatus to develop Sports Pro’s brand and website, helping them to fulfil their ambition and establish themselves as one of the most successful recruitment companies in sport. Their branding needed to maximise the potential of the business and reflect their mission to connect sports players, coaches and fans with a one-stop shop to find academies, resorts and agencies worldwide.

Our Solution

Our brand repositioning workshop allowed us time to work out the roadmap for developing a clear route to reposition Sports Pros as a confident, authentic brand ready to take on the world of sports coaching. We built on the positive attributes that had defined the business to date and confirmed a strategy to win the trust of players, recruiters and job seekers.

We held a user-focussed workshop, building on previous work undertaken in the brand development stage to ensure all the needs of Sports Pros audience were met. The key challenge with the web development stage was to take a bloated, multi-site with over 900 sub-sites and turn it into a lean, future-proofed site ready for scaling up to a wider, global audience.

Peripatus addressed key performance issues including improved site loading and introduced a streamlined registration sign-up process over three-tiers. Another key challenge solved successfully was to migrate the existing community to the new site whilst maintaining data integrity.

“The team have done a brilliant job of helping us to transform our brand to a place we feel reflects exactly where we should be in the world of professional tennis and padel coaching. Chaz & Nick provided us with the roadmap and vision we needed to build the brand we have always wanted. They have been a pleasure to work with and have helped to make a transformational journey for our business much easier to manage.”

Mark Wylam Managing Director, Sports Pros Connect