ABOUT

A three-month project for interiors brand Neptune. They wanted to overhaul all the product copy on their website, which had been riddled with inconsistencies and was too complicated for customers to read. The aim was to make the copy clearer and more immediately engaging. The project required several store visits to get to know the product and ensure that every piece was accurately described in terms of colour, feel, material and so on. Delivering consistency throughout large, complex categories like paint and fabric was also important.