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About me

Company Overview and Mission
AYA DESIGN by Neo Yamaguchi #londonfashionweek #SS26

AYA Inc., established in 2022, is a design company with its own sewing factory.
Our designers, experienced in prêt-à-porter and converters, aim to create a new
ecosystem to address social issues in declining regional industries.

Our team includes skilled artisans with international experience, working to
solve global social and environmental issues from a local perspective.
We collaborate with major converters and research institutions to create
a circular economy, offering comprehensive design from material development
to sewing.

"AYA" symbolises the ecosystem we are building, representing both the twill and
human connection.

AYA DESIGN, our prêt-à-porter label, develops high-performance recycled
materials with major Japanese converters, combining technology with artisan
skills to contribute to sustainable global economic activities.

Design Philosophy

Mineo Yamaguchi, president and designer of AYA Inc.
Since 2024, he bases his design philosophy on "The past stands before the future,"
drawing inspiration from Mies van der Rohe's Universal Space to create a
modern, genderless collection for reuse across generations.

His designs, influenced by his upbringing in a Japanese ghetto and
underground culture, express defiance against social injustices and modernise
vintage clothing with bold shapes.

In 2024, he collaborated with YAMAHA to design black, genderless uniforms,
breaking workwear taboos.

Founder's Background and Vision

MINEO YAMAGUCHI

Mineo Yamaguchi, a Japanese designer, researcher, and entrepreneur,
began his career with apparel brands and later worked for international
companies like Li & Fung Group and Comme des Garçons before becoming
independent.

He runs a planning company and a sewing factory.

With an MFA in Interdisciplinary Design from Kyoto University of the Arts,
he founded AYA Inc. in 2022, balancing management and design research.
He is developing a unique Japanese avant-garde engineering design theory
that integrates the global economy and regional industries.

Details

AvailabilityLooking for work

ContractPerm, Freelance, Temp-Perm, Part time, Remote

LocationTokyo, Japan

Skill LevelSenior, Director

LanguagesJapanese, English

Tagged Job TitlesFashion Art Director, Fashion Designer, Fashion Creative Director

Recommendations

Currently No Recommendations

Skills

Fashion Design

Sector Experience

Fashion

Clients

Beautica, Bold+Beyond, COLABO, D. Wonder, Edith Magazine, Not Just a Label, OUT-AND-OUT MAGAZINE, over magazine, ROOSA Magazine, Wolf and badgers

Trade Associations

London fashion Council, London Fashion Week, SS26

CV / Resume

AYA's CV/Resume

Activity

Connections1 Followers1 Following2

Likes0

Creativepool member since 17 June 2025

Work
Articles
Achievements
Activity

AYA's achievements

Site Achievements

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