Nene Parsotam
Creative Director
ABOUT
The Pretty in Pantone is a self-initiated collaboration shoot I do every year. Based on the Pantone Colour of the Year, the concept is to personify this colour and show my visual interpretation of it. Selecting and working with photographers and new creatives each year.
I wanted the work to have a futuristic feel. Inspired by the cyberpunk visuals of Blade Runner 2049, Tron Legacy and Overwatch (game) combined the colour with neons and metals to give it that cyberpunk feel, combining science and faith.

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