ABOUT

We transformed the traditional parking lot signs into tools to find missing children. In Brazil, people are in the habit of photographing parking lot signs to remember where they parked their cars. That's why, at the parking lot of one of the city's largest malls, we switched out the traditional letters and numbers for photos and names of missing children, from the NGO Caminho de Volta database. With a message on the sign, we invited people to share the photos on social networks instead of deleting them. That way, we helped people find their cars at the same time they became volunteers in helping Brazil look for children.