ABOUT

The challenge was to create a social media campaign, which educates 25-35 year olds about the benefits of Gap denim. I researched the 25-35 year old age group and noticed that a lot of people claimed to be going through a "quarter life crisis" So, I chose to dedicate my work into educating the audience that GAP get you, they get that life is confusing and that they accommodate this. I was inspired to retrieve old GAP campaigns and deface them with lipstick, as a big "F you" to society. I also then decided to design a pocket zine that would be attached onto the tags of clothing, inspiring and reminding people how amazing they are and they can get through anything.