ABOUT

I had the opportunity to work on the creation of the corporate identity for Dhilo, a company that sells waxed thread bracelets on Etsy. Throughout the design process, my main goal was to create a fresh and modern image that perfectly represented the spirit of the brand.

In this sense, the Dhilo logo is elegant and simple, with a modern typography accompanied by a calligraphic one, perfectly reflecting the combination of modernity and tradition that the brand seeks to convey. We wanted a logo that would work in any color, on any background, and we achieved it.

Regarding the labels, I drew inspiration from the art of Matisse to create a colorful and lively design that uses a wide variety of colors to evoke the creativity and craftsmanship spirit of the brand. This design choice was perfect for highlighting the individuality and variety of each of Dhilo’s bracelets.