About me

- More than 25 years of experience in communications and marketing in B2C and B2B companies such as Goodyear, GE, Schincariol, Natura, Braskem and Timex. As well as executive in advertising agencies and journalist, in media companies.

- Development, implementation and management of 360° communications projects and strategies as well as reputation management, communications crises, social media, owned media channels, storytelling, branded content, branding and marketing.

- Responsible for GE brand reputation management, integration of corporate and eight business units content, processes and communications channels - external and internally, bringing innovation for the B2B sector and making GE communications a benchmark for the market.

- Team leadership of up to 10 direct and 20 indirect professionals, with annual budget up to US$ 10 million.

- Startups of communications areas at Natura, Schincariol, GE and Goodyear, from team building process designing and interfaces up to