Neil Williams Creative Director

ABOUT

The Olympics. Arguably the biggest sporting event on the planet. It brings together the world’s elite athletes to compete and be remembered. When Lotus joined forces with Hope Technology to create a revolutionary track bike for Team GB at the 2020 Tokyo Olympics, they needed two things: First, a name for the new bike. And second, a visual language to shape the comms leading up to and during the Games. By unifying letters from both the 'HOPE' and 'Lotus' brands, And so 'OPUS' was born. Now the bike had a name and a platform for designers, engineers and riders to share their stories of getting to the Olympics.

MADEIT CREDITS

  • Lotus CarsClient
Project featured: on 5th May 2021

OPUS

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