ABOUT

A viral stunt for the launch of the Etihad Airlines flagship A380.

Imagine you’re seated onboard an Etihad A380, cruising at 30,000 feet on a flight from London to Abu Dhabi. Suddenly, you hear music. Not just any music but ‘Air’ by Bach, coming from within the plane.

Is it a recording?

No. It’s the entire London Symphony Orchestra comfortably seated throughout the cabin.