Neil Williams Creative Director

ABOUT

A self-promotional post for LinkedIn with a simple idea: Get me hired.

The nested heads, each face distinct, each one revealed by peeling back the last, work as a visual metaphor for the different ways of thinking a good creative director carries at once: strategic and instinctive, big picture and fine detail, depending on what a brief actually calls for. The image does the positioning so the headline barely has to.

The retro engraving style and the slightly unsettling stacked illustration are there to stop the scroll on their own merit, using craft to make a point about versatility rather than just stating it in copy.

Role: Concept, copywriting, art direction, image direction

MADEIT CREDITS

  • King MakerClient
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