ABOUT

The Brief:
Put professional studio sound within the reach of the true audiophile.

Mediums:
Print and OOH

Concept:
Sound is one of the most powerful forces on Earth. It can transform our experiences, transport us to different places, and make us feel truly alive. This is what drives Bose to deliver sound as it was meant to be heard. They don’t just create speakers, headphones, and other audio equipment for people who want to listen to music; they design these products for those who want to be fully immersed in the musical experience and hear the music the way the artist intended.

Execution:
The executions utilised historical photographs of artists and bands in a recording studio setting. These images were intentionally treated and distressed to create a more unpolished and 'raw' feel.

Similarly, the typography applied a distressed filter to convey a sense of being 'in the moment.' Key snippets from the body of the story were extracted and enlarged to capture the mood and drama, providing the reader with quick access to important highlights.