Neil Williams
Creative Director
ABOUT
Launch the stunning new Emira to the world, by subverting the sports car category and positioning both car and brand in a truly unique space to capture a new audience for Lotus,
Initially, this work formed part of a pitch to launch the new Lotus Emira. After successfully winning the pitch, a launch film was developed that was shot by Still Moving Media.
MADEIT CREDITS
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Lotus CarsClient
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Neil WilliamsFreelance creative director/senior writer -
McCann Milton Keynes
Back to Emira project