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Electrified Art As part of the launch of the 100%-electric ARIYA I was asked to create artwork for this campaign aimed at new, young, adventurous audience I was asked to create artwork for Nissan UK’s first metaverse launch campaign to cut through the noise of a busy sector, handing creative power to up-and-coming artists to get their fresh take on what the future of electrification looks like. TBWA asked five digital artists to create Electrified Art. Each piece showed the artist’s vision of the future of their cities, electrified. Turnig cities across the UK into Electrified Art exhibitions with art gallery-inspired OOH. QR codes on each billboard pulled people into the metaverse where the artwork and ARIYA were explorable in 3D on mobile, desktop, and VR. The campaign excelled with thousands of ARIYA test drives booked.