ABOUT

Brief
To highlight and celebrate the launch of the New Jaguar F-TYPE at the Paris and LA motorshows. Show off the amazing features of the car without creating a standard brochureware site.

Solution
We created a unique and exciting digital experience, using a parallax style scrolling feature to navigate between the mixture of rich photography, roaring audio clips and “technical” films, all highlighting the desirability of this new sports car.

Awards
Marketing Society Awards 2014 – Brand Extension – Shortlist
Marketing Society Awards 2014 – Brand Revitalisation – Highly commended