ABOUT

Brief
BT needed a new but cost effective way to create cut through, from their usual letter and envelope mailers, to highlight their amazing entertainment packages.

Solution
Two self mailers were produced each parodying shop bought packs of quality goods. One mimicked top quality sausages, but replaced the sausages in a pack, with the kind of stars you might find on the TV channels, such as footballers, astronauts, etc. The other pack, which subtly parodied a quality selection tin of biscuits.