Neil Arce
Account Executive
ABOUT
Techo was challenged to carry out its collection online for the first time. They define a goal of $ 50,000, which is what they usually collect in their collection.
The idea was to make Latin Americans (Chile, Argentina, Brazil, Colombia and Peru) believe that there was a film about the settlements, communicating the premiere with the typical codes of cinema (trailer, billboards and digital media). The film did not exist and when people bought tickets on the landing, they realized that it was a donation to Techo. $ 100K was raised, achieving 10.4M reach and 2.7M web traffic.
MADEIT CREDITS
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Techo LatamClient
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Álvaro GonzálezCopy Writer -
Argentina La MotonetaProducer -
Colombia PrójimoProducer -
Cristián ChávezCreative Director -
Jorge FajardoArt Director -
Los NotariosProducer -
Nicolás RubioCreative Director -
Pancho GonzálezCo-Founder & Chief Creative Officer -
Inbrax -
Carolina PinheiroCEO -
Cristián ChavezCreative Director -
Nico RubioCraetive director -
Santiago ZlatarCopywriter -
Neil ArcePlanning Director
Back to Settlements (Favelas) project
Irina Eller
Graphic Designer, self employed
Estonia
Helen Ilustra
Graphic Designer & Illustrator, EURADA
Spain
WINGS The Agency / Demian Campos
Venezuela