To create a lyric video for the Idris Elba's new track 'On Life', using typography and live club footage.
To give more life through music. Life is represented by the marble fusion (made from plant art), it spreads from the music into the soul. The animation begins in slow motion and picks up pace as the track intensifies; Idris is shown playing while crowds go wild and life is taken to the next (higher) level. Flashes of imagery mixed with colour and animated ‘Inception’ style typography leave you questioning what the fuck just happened. Now you want more. life. replay.
Direction / Design: Neel Panchal
Animation / Film: Rowan While