ABOUT

Working closely with LVR TV, I was involved in creating the storyboard, concept and direction of Banana Tree's brand video.

I felt that one of Banana Tree’s main USP’s is their food! Therefore we decided to focus on this and include as many visuals of the food and the fresh cooking of it as possible (e.g. the Guy Ritchie style wok shot!) – the idea was to give viewers a fast-paced taste of the food, ambience, and history, with the intention to make them seriously hungry! How did we do?

In addition to the film, I developed and led the exposure of a mini campaign to publicise the film through in-store POS, online channels, and social media competitions.