ABOUT

An ongoing example of brand creation and development

The brief was to create a performance sportswear brand, aimed at serious athletes and players of club, regional and junior national standard. The initial offering was specialised footwear for cricketers - batsman, bowlers and a general boot fro fielders. As the brand gained share more sports were added.
The word "AVI" means weapon/tool to connote the idea that the performance wear was of an international standard but at a more affordable budget for a serious player. Therefore, it was the right tool for the job.