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Concept idea for a hand lettered wall for Mastercard. In the heart of this public space in London, a giant wall (10m x 2.7m x 3m) distributed footballs to passers-by, encouraging families to approach the wall, take a ball and Start Something Priceless themselves.
The first activation of its new global brand platform, Start Something Priceless, in London. The activation celebrates the brand’s belief that a ball can Start Something Priceless by bringing families together to create special moments and unique memories.
As part of Mastercard’s sponsorship of UEFA Champions League, McCann London created an activation in Walpole Park, Ealing, on Saturday 14 April that demonstrates Mastercard’s belief and inspires families across the country to play together more.
Each time a ball was taken from one of the portholes running across the brightly-coloured installation, a new one magically appeared in its place, ready for the next claimant. 1,000 exclusive Mastercard and UEFA Champions League branded balls were given away throughout the day.