ABOUT

This video was completely silent when I received it, with the visuals providing the perfect canvas for me to work from .The creative direction for this campaign’s sound-design was to immerse the listener into the “hustle & bustle” nature of Lagos. This visual depicts the preparation, build up & euphoria of the Nigerian Afro-beat & night life culture.

From an overall sonic perspective, my aim was to create an atmosphere which reflected the calm before the storm & a gradual but intentional rise in tension until the ultimate release within a party atmosphere. This piece also features a song by one of the campaign’s featured artists “ODUMODUBLVCK” which I edited to achieve the most effective impact.

Sound Design/ Mix: Nathanael Jones (nay.wav)
Score: Nathanael Jones (nay.wav)
Song: ODUMODUBLVCK - DOG EAT DOG II
Song edit: Nathanael Jones (nay.wav)
Creative Agency: paq