ABOUT

Spoilers are a whodunnit fan’s worst enemy. They spread fast and get people watching even faster.

To launch the new whodunnit series, 'Dalah: Death and the Flowers' – featuring a floral designer protagonist with a dark secret – 
we didn't fight spoilers. We became the spoiler by creating The Spoiled Flowers Billboard: a stunning, one-of-a-kind living billboard in the heart of Bangkok. Entirely crafted from thousands of fresh flowers, it mirrored our protagonist's artistry.

But this billboard held a secret. As days passed, these beautiful flowers withered and decayed, counting down to the reveal of the real killer’s face. The message was crystal clear: 'Watch Dalah: Death and the Flowers before this billboard spoils it for you.' So, it turned the fear of spoilers into an irresistible, urgent reason to watch.

And the result? We gained 12.6M impressions, 3.3M reach, 296K conversations that brought 'Dalah: Death and the Flowers' to be No.1 show on Netflix Thailand for 2 weeks.