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Heart of Stone is a Netflix blockbuster of 2023, starring Gal Gadot. The film disrupted the action genre with zero gender stereotypes, 100% hardcore action, featuring a female protagonist yet strong and grounded agent that you’ve never seen in other female-led action films.

To ignite every woman’s strength, just like our heroine, we rolled out “The Action Red Carpet” at the Thailand premiere. The red carpet was reinvented the conventional red carpet by adding obstacles inspired by action scenes from the film. Then, we challenged Thailand’s top queen bees to not just strut, but to stun the crowd by jumping, climbing, and even hanging on it. In the end, we can inspire people to appreciate women for their skillful actions, not just looks.

The result? We gained 148,375 retweets overnight, 14.7M engagements, 48.4M PR values, and the movie was in No.1 on Netflix Thailand in just one day.